Key Points
Avi Mehta, V-P, Macquarie Capital, says in India, there are some names that can drive that benefit of premiumisation. would be say Titan where clearly there is a movement towards people wanting that experience, people moving more and more towards studded..
Now, this piece essentially highlights that the movement towards discretionary spending is a lot more towards luxury and we have a series of charts where we are seeing this across spirits, across wine, across footwear, even in autos and electricals and we think that this is a trend that is going to continue as the consumer remains aspiring and looks for a more luxurious experience..
I would argue that increasingly, across geographies and this is not just in India, as per capita incomes rise, we see a movement of people wanting to flaunt it, having that statement that they can make for luxury and we have seen that pan out across spaces..
If you look at the Chinese consumer right now, there is a lot of movement towards luxury goods and India has taken that up a little faster is what we are trying to highlight and that is the ethos of this report that we are trying to break out..
There is also a very interesting aspect to the Indian consumer, which is that the small town aspirational consumer who is now feeling rich and wants to feel richer by spending into luxury trend, what is your understanding of what will happen to the so called luxury demand coming from small towns...
