Key Points
MUMBAI: Luxury carmakers are increasingly rolling out models priced north of Rs 1 crore as the countrys growing ultra-high net worth (UHNW) population seeking discerning experiences snap up such supercars like never before...
Carmakers such as Mercedes, BMW, Audi and Toyota rolled out eight new models with eight-figure price tags in 2023, taking the number of such models in the country to 31, according to data collated by Jato Dynamics...
The data does not include models from super-luxury carmakers such as Rolls-Royce, Bentley, Lamborghini, and Aston Martin.. Carmakers said increased wealth creation, particularly among younger people, is driving the increasing demand for top-end vehicles, or TEVs...
It is a global trend that is becoming more visible in India currently, they said.. Our customers are increasingly preferring higher spec and topend vehicles which are priced Rs 1.5 crore and above, said Santosh Iyer, managing director and chief executive of Mercedes Benz India, which has 10 models priced above Rs 1 crore, up by two models over 2022...
Our performance and lifestyle cars, along with the entire e-tron range fall into this segment, which has collectively experienced growth of 40% last year, said Balbir Singh Dhillon, head of Audi India, which currently has eight models priced above Rs 1 crore, two more than in 2022...
