Key Points
The Maruti Suzuki Jimny and the new Kia Seltos as well as the forthcoming Citroen C3 Aircross and the Honda Elevate are all tagged upward of Rs 10 lakh.In smartphones, as per market tracker Counterpoint Research, the share of models priced above Rs 15,000 in 2019 was 25%, which increased to 48% in the first half of this calendar year...
Long known for value-conscious customers who made the Maruti 800 king of the Indian road, the latest available data show companies are launching a disproportionate number of autos and other products at the higher end, reflective of a K-shaped recovery following the pandemic, said market researchers and senior industry executives...
Of the half a dozen or so passenger vehicles unveiled this fiscal year, only the Maruti Suzuki Fronx and the Hyundai Exter have variants priced below Rs 10 lakh..
GfK India data show the number of laptops priced above Rs 50,000 stood at 69% of the total models launched in the January-June period compared with 47% in the same period of 2019..
Growing consumer preference for feature-rich vehicles, along with easier availability of financing solutions have been driving the sales of more expensive vehicles, said Shashank Srivastava, senior executive officer, marketing and sales, at the countrys largest carmaker Maruti Suzuki...
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