Key Points
Aitana, the first Spanish AI model, was created by designer Rubn Cruz and his agency The Clueless..
In an interaction with Euronews, Cruz explained the need for creating Aitana, he said, We started analysing how we were working and realised that many projects were being put on hold or cancelled due to problems beyond our control..
Meanwhile, The Clueless co-founder Diana Nez told Fortune that they were seriously hit by the skyrocketing costs of influencers leading the company to create their own..
A few months since being created by Cruz and his team, Aitana has garnered over 1,21,000 followers on Instagram and even receives private messages from celebrities including an unnamed Latin American actor with 5 million followers on the social media platform..
