Key Points
Instagram topped the list with over 1 million searches per month for deleting accounts, potentially signaling trouble for the platform...
Former Meta engineer Arturo Bejar is expected to testify before Congress on Tuesday, Nov. 7, 2023, about social media and the teen mental health crisis, hoping to shed more light on how Meta executives, including CEO Mark Zuckerberg, knew about the harms Instagram was causing and chose not to do anything about it..
To understand this conundrum, US-based TRG Datacentres took the 9 most popular social media networks in the world and analysed how many times the phrase 'how to delete (my) ___ account' was searched in the last 12 months to identify the social media companies that had lost favour with users..
According to data from TRG Datacentres, Instagram was the most sought-after social media app to be deleted, with over 1 million searches for 'how to delete (my) instagram account' per month in 2023, which equates to around 12,500 searches per 1,00,000 people globally..
Snapchat, the favourite social media app among Gen-Z, was second on the list with around 1,30,000 people looking to delete their Snapchat account, which equates to around 1,600 searches per 1,00,000 people globally...
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