Influencers, memes & WhatsApp — social media war rooms are frontline in battle for Telangana

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Key Points

His intention, he said, was apolitical but the video was seen in conjunction with similar content posted by social media influencers which opposition leaders claimed was not organic content but part of the ruling partys online strategy..

Not long after Gandhi wrapped up his engagements in Hyderabad, the Congresss social media team got to work, processing several gigabytes of footage to churn out byte-sized videos to be shared on social media..

Accompanied by his team, Sunil Kanugolu, the partys elusive political strategist, has set up camp in Hyderabad ahead of voting Thursday.From around 3,000 dormant WhatsApp groups, we scaled up to over 50,000 groups within a couple of months, said one person directly involved with the state Congress social media team...

Krishank, a BRS spokesperson part of the partys social media team, told ThePrint that the party is relying on pro-KCR sentiment, which is why it has not hired a strategist like the Congress...

Karnataka was very good (in terms of response to the partys social media strategy) but in Telangana, it was an uphill task because in Karnataka the vote difference was 2-3 percent but here, we were starting from the last election at minus 20, said the former MP...