Key Points
New Delhi: Indian film, music, and sports celebrities are actively capitalizing on their weddings through a diverse array of partnerships..
While many celebrities get brands to sponsor attires, jewellery or venues, actor Parineeti Chopra and playback singer Neha Kakkar have forged alliances with music labels to produce special wedding songs..
While the allure of letting audiences partake in a celebritys life is fuelling such deals, industry experts said celebrities view these partnerships as a means to sustain their relevance in the public eye..
Their strategy, inspired by trends from Hollywood, revolves around securing exclusive rights to wedding content, leveraging fan curiosity, and using the event to boost engagement, website traffic, and overall performance metrics, according to Mitesh Kothari, co-founder and chief creative officer at digital agency White Rivers Media..
Various entities strategically capitalize on celebrity weddings, including media outlets, TV networks, digital media, brands, event planners, security firms, merchandisers, venues, streaming platforms, and NFT platforms..
