Governments should nudge us towards sustainable lifestyles

Posted on:
Key Points

Consumer decisions alone wont halt climate change, but collectively we can make the task much easier by, for example, reducing demand for fossil fuels or carbon-intensive products..

It might be more achievable to focus on a positive action rather than a subtractive one: Instead of the main target being to drop red meat from your diet entirely, you could set a target to eat, say, five plant-based meals a week and find recipes or menus that youre excited to try..

Other behavioural changes we need to see widely adopted include investing in an electric vehicle or heat pump, insulating homes, buying energy-efficient appliances and using public transport or active modes like cycling for appropriate journeys. ..

If we all committed to doing better for the planet, itd help shift demand to cleaner technologies, show clear policy support for green measures and reduce our energy consumption..

In the UK, the importance of behaviour change is officially recognized, with the stated goal being to make it easier and more affordable for people to shift towards a more sustainable lifestyle while at the same time maintain[ing] freedom or choice and fairness," according to energy minister Lord Callanan..