Baskin Robbins plans to open 10-12 parlours every year in Delhi-NCR, says CEO Mohit Khattar

With a growing focus on Delhi-NCR market, Baskin Robbins is planning to add 10-12 parlours every year in the national capital region..

Currently, the brand is present across 60 parlours in prime locations of Delhi-NCR, out of which 30 parlours are in Delhi alone.. With the demand for ice creams and cold beverages on a high during the ongoing summer season, Baskin Robbins, which has recently expanded its product portfolio with newer formats and flavors, is planning to expand its retail presence as well..

Additionally, the brand also retails through all leading supermarket chains and modern trade stores as well as leading general trade stores and food service accounts like hotels, restaurants, caterers etc, it said.. Baskin Robbins is hoping for the new launches to add to the overall sales during the season..

Whats more popular among consumers?. Among the new launches for the summer season, Baskin Robbins has introduced 17 new products including flavours like caramel milk cake, blueberry and white chocolate as well as fruit ninja and also new ice cream formats like ice cream rocks which are bite sized ice creams coated with delectable chocolate; ice cream pizzas as well as ice cream floats and fruit cream sundaes and fairytale sundaes..

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