Key Points
Business News/ Markets / Ipo/Mufti jeans owner, Credo brands marketing, planning for an IPO; great opportunities for investors the fashion industry..
. Credo Brands Marketing Ltd, the owner of Mufti Jeans, is planning to file its Draft Red Herring Prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) for its initial public offering (IPO)..
Mufti Jeans is a leading brand in the mid-premium and premium men's casual wear market in India..
The IPO will be a complete offer for sale (OFS), with up to 19.63 million shares being sold by the promoters, promoter group, and other selling shareholders.. Kamal Khushlani, who introduced the Mufti brand 25 years ago, aims to revolutionize men's fashion by offering creative, bold, and expressive casual clothing options for the contemporary Indian man..
Credo Brands Marketing has a strong presence across India, with 1,773 touch points including exclusive brand outlets (EBOs), large format stores (LFSs), and multi-brand outlets (MBOs)..
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