Key Points
Godrej Consumer Products (GCPL) will invest 100 crore to anchor Early Spring, an early-stage fund being set up by Spring Marketing Capital, a top executive said..
The new fund, with a corpus of 300 crore, will invest between 5 crore and 20 crore in companies from seed to pre-series A stages..
In addition, GCPL will offer its expertise and experience to help founders of early-stage Indian consumer startups...
GCPL's move is similar to that of its rivals, including Wipro, Unilever and Nestle, which have venture funds that invest in startups in the Indian consumer brands space...
The maker of Good Knight and Cinthol said setting up its own venture fund would mean they would have to create a portfolio of 15-20 companies for the early-stage investing to be viable...
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