Rural consumer goods consumption back to growth in March quarter, says report

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The consumption of consumer goods in rural India returned to growth after more than a year in the March quarter and is expected to grow for the rest of the year, market analytics firm NielsenIQ said, as inflation and price hikes eased..

The increase in product prices slowed to 6.9% from January to March, from 7.9% in the previous quarter, helping consumption in rural India increase 0.3%, after six quarters of decline, NielsenIQ said in a report on Wednesday..

Several Indian consumer goods makers, including Parachute hair oil manufacturer Marico, Fortune cooking oil seller Adani Wilmar and Dove soapmaker Hindustan Unilever have cut prices as commodity costs come off their highs...

Consumer goods makers have, so far, reported mixed earnings for the March quarter: toothpaste maker Dabur India posted shrinking margins, while Pepsi-bottler Varun Beverages recorded profit growth..

Meanwhile, a Reuters poll of economists found Indias consumer inflation likely cooled to an 18-month low in April as fuel prices moderated, potentially setting up consumer goods makers for sales gains in the April-June quarter..

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