Google releases new features to enhance online shopping

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Key Points

Google has introduced two new features to aid people when they shop for clothes online..

These include the Virtual Try-On and Guided Refinements features..

For now, the features are only available in the US and the company may start rolling them out globally in the next few months...

Compared to physical stores, the Guided Refinements feature is said to provide increased number of options from various online retailers, granting users more choices and flexibility. For now, the feature is said to be available for tops and can be accessed within product listings...

These new features work in harmony with Googles Shopping Graph, ensuring scalability to include more brands and items in the future...

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