Key Points
Generative artificial intelligence is now capable of creating fake pictures, clones of our voices, and even videos depicting and distorting world events..
When you show people deepfakes and generative AI, a lot of times they come out of the experiment saying, I just dont trust anything anymore," says David Rand, a professor at MIT Sloan who studies the creation, spread and impact of misinformation..
What our work suggests is that most regular people do not want to share false thingsthe problem is they are not paying attention," says Rand. Peoples attention is already limited, and the way social media worksencouraging us to gorge on content, while quickly deciding whether or not to share itleaves us precious little capacity to determine whether or not something is true, he adds..
Earlier this year, for example, in the course of a lawsuit over the death of a man using Teslas full self-driving" system, Elon Musks lawyers responded to video evidence of Musk making claims about this software by suggesting that the proliferation of deepfakes" of Musk was grounds to dismiss such evidence..
The rapid adoption of many different AI tools means that we are now forced to question everything that we are exposed to in any medium, from our immediate communities to the geopolitical, said Hany Farid, a professor at the University of California, Berkeley who specializes in digital forensics and image analysis..
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