Key Points
The video over-the-top (OTT) sector, grappling with compliance challenges for anti-tobacco warning regulations, has sought help from the information and broadcasting ministry and health ministry to formulate workable solutions, as the enforcement of current rules may disrupt content viewing and impose extra costs on platforms...
OTT firms are implementing the rules partially, hoping the health ministry will find a solution to the current impasse, said a veteran executive with an OTT platform, who did not wish to be identified...
The amendment rules, which were issued in May last year and came into effect in September, require OTT platforms such as Disney+ Hotstar, Jio Cinema, Netflix and Amazon Prime Video to display anti-tobacco health spots of 30 seconds, audio-visual disclaimers of 20 seconds and prominent static warnings during the programme...
"In a joint meeting in August last year, former health secretary Sudhansh Pant, who is now the chief secretary of Rajasthan, admitted that a pragmatic solution needs to be found for the OTTs to implement the anti-tobacco warning rules.". (Catch all the Business News, Breaking News Events and Latest News Updates on The Economic Times.)..
