Meta India’s gross ad revenue swells 13% to Rs 18,300 crore in FY23

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Key Points

Meta's India arm earns ad revenue by selling ad inventory on Facebook, Instagram, and Messenger..

Facebook India Online Services, the India arm of social media giant Meta, has recorded a 13% growth in gross ad revenue to Rs 18,308 crore for the fiscal year ended March 31, 2023...

Of the gross ad revenue of Rs 18,308 crore, the company's gross advertising reseller revenue stood at Rs 6,120 crore, while the gross advertising revenue came in at Rs 12,188 crore...

As per MCA filings, the reseller agreement between Facebook Online India and Meta USA was terminated on July 31, 2022, and the company entered into an operating license agreement with Meta USA with effect from August 1, 2022...

Facebook India's FY23 net profit jumped 19% to Rs 352 crore, while revenue increased 20% to Rs 2,776 crore..