Shinde-led Maharashtra govt plans Rs 84 cr special publicity drive ahead of Lok Sabha polls

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Mumbai:Ahead of the Lok Sabha election, the Eknath Shinde-led Maharashtra government has planned a media blitzkrieg of Rs 84.10 crore to highlight the state governments schemes and projects...

The general administration department Monday issued a government resolution, a copy of which ThePrint has seen, sanctioning the budget for the special publicity drive..

The Rs 84.10 crore are budgeted to be spent on government advertisements over February and March this year...

The special publicity drive is mainly to give information to people about the schemes, projects, development works taken in 2023-24, an official from the department told ThePrint on condition of anonymity...

The Maharashtra government now comprises the Eknath Shinde-led Shiv Sena, the Bharatiya Janata Party (BJP) and the Ajit Pawar-led Nationalist Congress Party (NCP), which joined the ruling coalition in July 2023...