Google to label AI-generated content in Search results for better transparency

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Google is rolling out new labels in search results to identify AI-generated content, aiming to improve transparency and user trust..

The initiative includes integrating metadata from the C2PA and developing technical standards to track content creation...

Google is set to introduce new labels in search results to clearly mark content created or edited using artificial intelligence (AI)..

Google announced that it will integrate technology from the Coalition for Content Provenance and Authenticity (C2PA), of which it is a steering committee member, to tag content with specific metadata, indicating whether it was created by AI tools..

The company is also continuing its work on SynthID, an embedded watermarking tool created by Google DeepMind, which will help identify AI-generated media across various formats, including text, images, audio, and video.With these changes, Google aims to make online content more transparent, trustworthy, and easier to understand as AI continues to influence how media is created...