Meta Will Crack Down on AI-Generated Fakes—but Leave Plenty Undetected

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Today it acknowledged it must also respond to the technologys hazards, announcing an expanded policy of tagging AI-generated images posted to Facebook, Instagram, and Threads with warning labels to inform people of their artificial origins...

Yet much of the synthetic media likely to appear on Metas platforms is unlikely to be covered by the new policy, leaving many gaps through which malicious actors could slip..

Meta already labels AI-generated images made using its own generative AI tools with the tag Imagined with AI, in part by looking for the digital watermark its algorithms embed into their output..

Farid suspects that multiple forms of identification might need to be used in concert to robustly identify AI-generated images, for example by combining watermarking with hash-based technology used to create watch lists for child sex abuse material..

While companies are starting to include signals in their image generators, they havent started including them in AI tools that generate audio and video at the same scale, so we cant yet detect those signals and label this content from other companies, Meta spokesperson Kevin McAlister acknowledges..

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