Big AI Won’t Stop Election Deepfakes With Watermarks

Experts in mis- and disinformation quickly flagged that the images seemed to have been generated by artificial intelligence, but not before the stock market had started to dip...

The boom in generative artificial intelligence has meant that tools to create fake images and videos, and pump out huge amounts of convincing text, are now freely available..

The White House says the companies voluntary commitment includes developing robust technical mechanisms to ensure that users know when content is AI generated, such as a watermarking system, as part of the effort to prevent AI from being used for fraud and deception...

There's not going to be a really simple yes or no on whether something is AI-generated or not, even with watermarks, says Sam Gregory, program director at the nonprofit Witness, which helps people use technology to promote human rights...

There's going to be ways in which you can corrupt the watermarks, Gregory says.. The White Houses statement specifically mentions using watermarks for AI-generated audio and visual content, but not for text...

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