Summer Rush: Consumer companies' production in top gear

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Kolkata | Mumbai: For the first time in 18 months, consumer goods companies are ramping up production - anticipating a pick-up in demand - particularly for 'summer products' due to higher-than-usual temperatures...

White goods makers are increasing production and running their cooling product line of air conditioners, refrigerators, coolers and chest freezers at 90-100% capacity compared with 60-70% in January-February...

Even fast-moving consumer goods (FMCG) and beer companies are running their assembly lines at full steam..

"After a long time, we are running plants at full capacity and there is full utilisation of shifts due to the spike in volume sales since last month," said Godrej Appliances business head Kamal Nandi.. . Building Inventory..

"Sales have further picked up this month with 20% year-on-year growth till now," he said.. United Breweries, which sells Kingfisher beer, said it is investing 300-400 crore next fiscal (April onwards), as it prepares for the crucial summer season that contributes over 35-40% of the beer segment's annual sales..

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