Key Points
Mumbai: Indian Premier League (IPL) franchise Rajasthan Royals is looking to triple its revenue from sponsorship and ticketing in the next four years, CEO Jake Lush McCrum told ET..
"Our focus as a franchise is to scale our controllable revenue streams, which include your core areas like sponsorship and ticketing, but also new streams like our education business, academy proposition, or NFTs," he said..
"We're aiming to triple our controllable revenue streams over the next 4 years."..
Rajasthan Royals, McCrum said, encourages its partners to sign multi-year deals as it enables both parties to unlock the true value potential of a relationship..
You might be interested in
India's money-spinning IPL razzmatazz is back home with rivalries and more business
31, Mar, 23IPL will be played in India after three years where spectators are allowed as well, who were a big miss in recent Covid-stricken years. The razzmatazz is crazy for the fans and the players, who along with support staff and franchisee members, will be travelling across the country over the next 52 days till May 28 playing a total of 74 matches. The money-spinner is also set to earn big bucks for franchises as sponsors pour in sackful of money.