Key Points
Companies can sign up to use the new framework, potentially simplifying how they handle personal data..
Using the new deal, known as the Trans-Atlantic Data Privacy Framework, opens companies up to more regulatory scrutiny and requires privacy teams to go through extra work to make sure they meet requirements under the deal..
Since 2020, when the European Unions top court ruled that Privacy Shield, a previous data agreement, was illegal, companies have been forced to use lengthy legal contracts to transfer data to the U.S. The court said the Privacy Shield left open the possibility that the U.S. government could access European data, posing risks to Europeans privacy..
After Privacy Shield was killed, some companies made moves to protect their data that they might not be able to easily undo, said Caitlin Fennessy, vice president and chief knowledge officer at the International Association of Privacy Professionals, a trade group based in New Hampshire..
Real Chemistry, a healthcare-focused marketing company based in San Francisco, favors the new framework over bespoke contracts, which take a long time to negotiate, said Dan Linton, its global data privacy officer..
