Key Points
Nestle is reportedly leading the race to buy Capital Foods Pvt Ltd, contending with other big Indian and global FMCG companies such as Kraft Heinz, Hindustan Unilever, Tata, ITC, Orkla and Nissin Foods...
The answer to why the biggies are trying to slurp up Capital Foods lies in its popular brand Ching's Secret..
When advertising boss-turned-food entrepreneur Ajay Gupta started Capital Foods in 1995, his secret formula for success was to encash a cultural phenomenon that big food companies had totally missed...
Chings Secret pampered the unique Indian taste for the desi Chinese with hakka noodles, sauces, sauce mixes, instant noodles, instant soups, chutney, masalas and frozen meals...
At present, Invus Group, a European family office and investment arm, holds 40% stake in Capital Foods, American private equity group General Atlantic 35%, and Gupta owns 25% in the company...
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