Key Points
Disney Star, the official broadcaster and streaming partner for all ICC events, has roped in 28 sponsors for the clash of titans - India and Australia - in the ICC World Test Championship final match, which is anticipated to garner high viewership...
The Star Sports Network has roped in 15 sponsors and Disney+ Hotstar added 13 sponsors across categories ahead of the battle between the cricket rivals that gets underway from June 7 11, the company said..
Star Sports has onboarded more than 45 brands for the final match to crown the best in test matches...
While there isnt a ballpark number for the number of viewers the event is going to attract, Disney Star said their index that measures the buzz, affinity, recall and awareness around any upcoming event, is tracking significantly higher than all other test series that have been played over the last four years...
Moreover, the India-Australia fight is one of the most revered rivalries for any Indian fan, right from the time when Steve Waugh called India his final frontier to multiple engaging contests which went down to the wire and to India's domination over Australia in winning four of the last five series played between the two teams...
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