Key Points
This was truly heartwarming for those of us who watched the industry lose thousands of dollars, gig artists facing penury, theatres, production houses, and film magazines going out of business..
Now, Ormax Medias Box Office Reportfor November 2023has reckonedthat bytheend of December 2023, Indian films would have made Rs 11,000 crore, with Hindi language films contributing over 41 per cent to the kitty..
Tara Singhs (Sunny Deol) highly successful comeback made fans happy and reaffirmed the fact that Indian audiences have a tremendous appetite for patriotic films...
These two films broke the myth that negative campaigns on social media can significantly affect box office fortunes of a film.They alsoproved that marketing campaigns have to evolve with time and that merely blowing up money on big events and lavish premieres as was the wont in the past will no longer save the day..
Ironical, since the face-off between the sons of Dharmendra and Rishi Kapoor inAnimalwas loved by audiences.Ranbir and Bobbywere launched with great fanfare Bobby Deol in Rajkumar SantoshisBarsaatin 1995 and Ranbir Kapoor in Sanjay Leela BhansalisSaawariyain 2007.Their female co-stars, Twinkle Khanna and Sonam Kapoor, failed to make their mark, which proves that regardless of whether star kids get a grand launch, only the talented ones survive in the long run..
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