From Manoj Bajpayee's 'Joram' to Anurag Kashyap's 'Kennedy', how Zee Studios is pushing content-driven films | Explained

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Key Points

Amidst the challenges brought by the pandemic one category of films which started losing ground is the mid-sized film..

Lacking filmy tropes and standard commercial elements these films started getting tagged as OTT Films with most of them bypassing the cinema run..

Zee Studios believed in swimming against the tide by releasing films in theatres, which otherwise would be branded as experimental and niche..

These films headlined by an eclectic star cast such as Rani Mukerji, Vikrant Massey, Sonam Bajwa, Tania, Swapnil Joshi, Samuthirakani, Meera Jasmine, Nithin Krishnamurthy, and others have resonated with diverse audiences, enriching the impact of their storytelling...

In a continued commitment to this trajectory, the upcoming releases such as Khichdi 2 (Comedy Hindi), Naal2 (Drama Marathi), Joram (Thriller Hindi), Kennedy (Thriller Hindi), Berlin (Thriller Hindi), Gandhi Talks (Silent Film) signify Zee Studios firm belief that no film is too small to release in cinemas...

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