Key Points
The Hindi film industry didnt have a lot of highs in the first half of 2023, except Pathaan and The Kerala Story. Disappointments like Adipurush and Shehzada dampened the spirit.. 2023 started off with a bang- Pathaan, Shah Rukh Khans big comeback, delivered on the hype..
But its been a mixed bag post that, feel the experts..
Whats interesting to note is that Ranbir Kapoor- Shraddha Kapoors Tu Jhoothi Main Makkaar, Zara Hatke Zara Bachke, and now Satyaprem Ki Katha (which has only ran in theatres for 5 days till now), all family films/ or in the rom-com space, worked..
That was very necessary, because these mid segment films are what keep the box office in the green, they keep getting people to cinemas till a big film comes, says exhibitor Akshaye Rathi..
Director Sudipto Sen feels women largely connected to the story, Small and realistic films are creating a new ecosystem, to which people are connecting more..
