Key Points
The evolution in watching sports on any device has happened thanks to broadcasters enabling technology to be a big player in every game..
Alongside what has grown is a cartoon of a sobbing duck when a batter scored a zero to today's features ranging from a hologram technology placing commentators in studios to engrossing fans during live matches...
Sanjog Gupta said as far as coverage of sports is concerned for Disney Star, there are three driving factors for innovations - a focus on deepening the engagement of fans, understanding fan behaviour to customise offerings, and the constant push for improved efficiency of internal processes, workflows and the production back-end...
While TVs are no more the so-called stupid boxes, the legacy company has added interactive features in TV itself where fans can watch real-time match highlights, select from a host of regional language commentaries, fix camera on their favourite stars, access stats feed and even let fans switch on subtitles, which is key during community viewing in a public place either amid hullabaloo or roar of the fans...
"So, if we have to produce fully customised feeds for Tamil Nadu or Karnataka, we cannot keep building commentary boxes at the venue because the real estate at the venue is limited and thus the remote production model, which is something that we have been pioneers in starting in 2015, has played a significant role in enabling the creation of this," Gupta said...
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