Key Points
LONDON (Reuters) Taylor Swifts Eras tour was welcomed by a sparkling London Tube map redesigned in the singers honour on Friday, as the British capital eyes a 300 million pound ($379 million) windfall...
Swift is due to perform eight shows at Londons Wembley stadium, with the first scheduled for Friday, attracting nearly 700,000 fans in total, the mayors office said in a statement...
Aside from spending on tickets and travel, her fans, known as Swifties, splash out on glittery outfits and accessories to depict different musical eras of the 34-year-olds discography...
Londons mayor Sadiq Khan posted a picture of himself on X, standing outside Wembley stadium revealing a mural of Swifts face capturing the singers blue eyes and signature red lips...
Khans office said Swifts concerts would generate 300 million pounds for Londons economy an estimate based on average tourist spending, and one which assumed almost none of the concert-goers were from the capital...
