India Inc on gifting spree to lift staff’s festive spirits

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Bengaluru | New Delhi: As Diwali festivities light up the country, corporate India is celebrating with employees including third-party blue-collar workers, sending out gift hampers, sustainable products, electronic gadgets and even silver coins...

Even amid a funding winter and widespread layoffs, companies like PepsiCo, MakeMyTrip, Simpl, UpGrad, NoBroker and Noise are rewarding employees for their resilience amid tough macroeconomic conditions..

While healthy and sustainable products are the flavour of the season, employees are also receiving products like meditation kits and devices such as the Amazon Echo smart speakers...

Cola maker PepsiCo India is including family members of employees in festive celebrations, and this year organised a family day across India with activities for children and adults, while edtech firm Upgrad is curating special gift boxes for employees.. Fintech startup Simpl is using the occasion of Diwali to promote sustainable living among its workforce, gifting them healthy snackable options, meditation kits and a virtual assistant (Amazon Echo)...

New-age companies are increasingly gravitating towards utilitarian gifts like electronic gadgets, high-end personalised accessories and wellness products as their top choices, said Udyat Gutgutia, director-category, Ferns N Petals, which retails gifts including flowers and plants...