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London, Sep 7 (PTI) Embattled beauty brand The Body Shop has been rescued from administration with the help of investment from Indian-origin cosmetics tycoon Mike Jatania in a deal that will keep its remaining 113 UK stores trading, it emerged on Saturday...
According to the Guardian newspaper, a consortium led by Jatania-founded growth capital firm Aura had bought all the Body Shop Internationals assets, which include its UK stores and control of outposts in Australia and North America for an undisclosed sum...
With the Body Shop, we have acquired a truly iconic brand with highly engaged consumers in more than 70 markets around the world, said Jatania...
We plan to focus relentlessly on exceeding their expectations by investing in product innovation and seamless experiences across all of the channels where customers shop while paying homage to the brands ethical and activist positioning, he said...
The Body Shop, founded in 1976 as an ethical beauty brand by Anita Roddick, went into administration in February after an announcement by new owner Aurelius, which had bought the company three months earlier...
