Blinkit, Hyperpure & now Paytm, how Zomato’s strategy to build ‘super brands’ has paid off

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Key Points

After years of being almost synonymous with food delivery, lastmonththe company announced plans to acquire Paytms movies and events ticketing business in a deal valued at over Rs 2,000 crore...

The acquisitionwhich comes two years after its 2022 Blinkit buyoutis aimed at boosting whatZomatocalls its going-out business by becoming a one-stop destination for all entertainment needs, such as events and movie ticketing...

Blinkitthe quick commerce business it acquired just last year in Augustalready accounts for 17 percent of the companys revenues at Rs 2,301 crore, up from Rs 1,063 crore in 2022-23...

Financial services company Motilal Oswal added thatZomatohas demonstrated its capability to unlock value from its acquisitions earlier, most notably Blinkit, and the going-out business could giveZomatoa strong mind share of the recreational spending of urban customers...

Zomatos management believes that due to the fragmented nature of the Indian entertainment and going-out experiences market, customers use multiple apps for different use cases, JM Financial said...

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