Budget 2024: Travel industry in search of a sweet spot in the Union Budget 2024

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Key Points

The travel industry, in particular, has been actively finding ways to recuperate hard and fast...

Exclusively speaking to TOI on this, Pradeep Kumaar (Prady), CEO, NP. shares, "In anticipation of the Union Budget, we eagerly await support for the travel industry through enhanced digital marketing initiatives..

As the industry seeks to rebound, investing in digital strategies will be a catalyst for growth, enabling businesses to adapt, thrive, and contribute to the broader economic resurgence..

We look forward to a budget that recognises the pivotal role of digital marketing in revitalising the travel sector and propelling it towards a resilient and prosperous future."..

A budget that acknowledges the transformative power of digital strategies will not only facilitate the travel sector's quick recovery but also pave the way for a sustained growth in the days to come...