Key Points
Mumbai: In a dynamic landscape of digital transformation, Madison World, the Indian integrated communications major, has strategically tapped into the expertise of Rob Norman..
A luminary of the ad-tech world, with key roles, such as global head of digital at GroupM and CEO of GroupM, North America, Norman brings a wealth of experience..
Currently holding independent board memberships at several digital-first companies in the US, Norman shares exclusive insights into the challenges of digital transformation and evolving dynamics of the media and advertising industry in this exclusive interview..
Madison being an Indian company lacks a global presence, how do you envision its positioning in the evolving media advertising landscape, especially with the rapid growth of digital?.
Understanding the factors that drive growth for advertisers and adopting new platforms and formats is crucial for media agencies to remain relevant in the evolving landscape...
