Key Points
The Ministry of Information and Broadcasting (MIB) has implemented the Digital Advertisement Policy 2023 to enable and empower the Central Bureau of Communication (CBC), the central government's advertising wing, to conduct digital media campaigns...
The policy marks a turning point in the government's strategy to communicate information about its programmes, schemes, and policies in an emerging media landscape where content consumption is shifting to digital...
According to the ministry, digital advertising would allow the government to disseminate public messages in a more targeted manner, resulting in cost savings...
The policy will allow the CBC to appoint digital media agencies and communicate with the public via video streaming, audio streaming, social media, and other mobile and web platforms, the ministry said...
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