Outraged over Poonam Pandey faking her death? Ask yourself why

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Key Points

The betrayal by Poonam Pandey feels personal and hits deep because it is engineered by a person who understands and recognises one of the base desires of our time..

She, who belongs in our ever-widening pantheon of somewhat-famous but not-really-worth-being-proud-of. pulled off an unsavoury, crude marketing ploy..

Sure, it made people question the legitimacy of the news since many websites confirmed her death based solely on what her manager posted on her Instagram handle..

Sure, it made people look up cervical cancer, and study the importance of HPV vaccines..

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