Key Points
Mobile data consumption per individual in the country has grown four times in the past five years, and has been surging further..
Internet consumption is at an all-time high as against a 5 GB data being consumed five years ago per individual per month, an average mobile user now consumes as much as 20 GB of internet every month, said Abhijit Kishore, COO, Vodafone Idea in an interaction with The Tribune here..
The industry insiders said data tariffs in India were the lowest in the world and introduction of per day pre-paid plans has acted as game changer to boost the consumption as one can buy one GB data for just Rs 22...
Additionally, network expansion and performance, coupled with the availability of a wide range of affordable devices, as well as the introduction of new data-intensive apps and services, and accelerated the data consumption...
For example, there has been a 2.4x increase in annual data traffic on Reliance Jio over the past three years and per capita monthly data usage has increased to 28.7 GB vs 13.3 GB three years ago, as per a report on Reliance Jios last Quarter Financial Results for 2023-24...
