Worried your address, birth date or health data is being sold? You should be –- and the law isn't protecting you

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Key Points

Australians don't know and can't control how data brokers are spreading their personal information..

Consumers wanting to rent a property, get an insurance quote or shop online are not given real choices about whether their personal data is shared for other purposes..

Data brokers generally make their profits by collecting information about individuals from various sources and sharing this personal data with their many business clients..

It also included inferences about her, such as her retiree status, having no children, not having high affluence and being likely to donate to a charity.. ACCC found another data broker was reportedly creating lists of individuals who may be experiencing vulnerability.. children, teenage girls and teenage boys financially unsavvy people..

Nonetheless, data brokers sell and share Australian consumers' personal information every day..