Key Points
India's top three telecom operators have unveiled mobile and broadband plans to attract subscribers during the Indian Premier League cricket tournament starting Friday, a period that typically pushes up usage of data services and revenue...
The plans come bundled with speed bumps, free usage, additional data and other benefits, taking advantage of a typical mobile data spike between 3% and 8% during the period to boost revenue..
The recharge plans on offer from Reliance Jio, Bharti Airtel and Vodafone Idea for the tournament period provide users with additional data limits at a discounted price, besides providing extra data benefits to existing recharge packs...
Notably, average monthly data usage levels in the April-June quarter in 2023 increased by 8% for Jio, 4.2% for Airtel and 3.82% for Vi sequentially, as mobile phone users tuned in to watch the tournament live...
For its prepaid mobile users, Airtel has introduced a more affordable unlimited data pack valid for up to two days with a fair usage policy of 20GB, along with bundling subscription to its music streaming service to its existing unlimited daily data plan..
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