Key Points
ZEE5 Global, the world's largest streaming platform for South Asian content, released findings from a recent dipstick survey conducted to understand the entertainment tastes and preferences of South Asians in the U.S. ..
The South Asian diaspora is an increasingly significant demographic in the global entertainment landscape..
Today, legal platforms like ZEE5 Global are in the spotlight for their focus on curating an experience for South Asian viewers that reflects their culture and connects them to their homeland..
With its depth of quality South Asian content across languages and robust distribution strategies, ZEE5 Global is touching a chord with the diaspora to emerge as a major player in streaming South Asian content in the U.S. It is no surprise that ZEE5 Global has seen a robust 35% annual growth in viewership...
The platform launched across 190+ countries in October 2018 and has content across 18 languages: Hindi, English, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, Punjabi, including six international languages Malay, Thai, Bahasa, Urdu, Bangla and Arabic..
