Key Points
The Centre has issued an advisory to major social media companies to identify misinformation, deepfakes and other content that violates rules and remove those within 36 hours after being reported to them, an official statement said on Tuesday..
"The Centre today issued an advisory to the significant social media intermediaries to ensure that due diligence is exercised and reasonable efforts are made to identify misinformation and deepfakes, and in particular, information that violates the provisions of rules and regulations and/or user agreements," the Ministry of Electronics and IT (Meity) said in a statement...
Meity in the advisory has directed that social media companies expeditiously take action against the content that is in violation of the rules and regulations well within the timeframes stipulated under the IT Rules 2021, and users are caused not to host such information, content, deepfakes...
"The intermediaries were reminded that any failure to act as per the relevant provisions of the IT Act and Rules would attract Rule 7 of the IT Rules, 2021 and could render the organisation liable to losing the protection available under Section 79(1) of the Information Technology Act, 2000," the statement said.. Minister of Electronics and IT Rajeev Chandrasekhar in the statement said that deepfakes are a major violation and harm women in particular...
"Given the significant challenges posed by misinformation and deepfakes, the Ministry of Electronics and Information Technology (MEITY) has issued a second advisory within the last six months, calling upon online platforms to take decisive actions against the spread of deepfakes," Chandrasekhar said...
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