Key Points
Top consumer goods companies that sell packaged food, toiletries and other everyday household items expect to gain market share from regional and local brands over the next few quarters, helped by a reduction in their product prices and increased investment in marketing...
Companies such as Hindustan Unilever, Parle Products, Marico and Adani Wilmer have been facing stiff competition with regional and small unorganised players eating into their market share with lower-priced products...
"The companies started increasing the weight of small packs from last September onwards whereby we have seen some initial result of market share gains last quarter over the smaller players," said Mayank Shah, senior category head at biscuit major Parle Products...
This trend, according to him, continued in January as well.. Shah expects the categories where the prices have dropped or the weight has increased to reach pre-inflation levels against smaller brands in the next four to five months..
HUL's chief financial officer, Ritesh Tiwari, told analysts in its last-quarter earnings call that the company added grammage, made price corrections and increased trade promotions in categories like skin cleansing and laundry which were price-driven and where there was a "meaningful commodity correction"..
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