Key Points
In-home penetration of cold beverages, which includes soft drinks, squashes, powdered mixes, and packaged juices, has grown by 47% in May 2023 compared to 38% in 2019..
In-home penetration of cold beverages including soft drinks, squashes, powdered mixes and packaged juices have witnessed a growth of 47% in May as against 38% in 2019, a survey showed..
This 47% in-home penetration, according to marketing data and analytics company Kantar, which shared the household panel data exclusively with TOI, is significantly better than any 12-month period before the pandemic...
Bottled soft drinks (45% penetration) form the bulk of the sector as they reach almost all cold beverage households..
In March-May 2023, the average purchase quantity of cold beverages dropped to 3.8 litres from 4.1 litres in the year-ago period..
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Soft drinks flowing freely in Indian homes
02, Aug, 23India Business News: Mumbai: Cold beverages, which include soft drinks, squashes, powdered mixes and packaged juices, have seen in-home penetration rise to 47% in May as a.