Generative AI could give advertising its worst ever crisis of credibility

Consumers need to sharpen their wits as we move from unnaturally juicy burgers to depictions of people and food that arent physically plausible..

Restaurants that sell food exclusively through delivery apps like DoorDash and Grubhub have also used images of unidentifiable breaded objects on their pasta, according to 404 Media..

Topping them was a recent Willy Wonka exhibition in Glasgow, Scotland, whose AI-generated posters suggested that ticket holders would stroll through a vivid world of ceiling-high lollipops and chocolate bars..

The 20-year-old student was dabbling in the art of being a YouTube influencer when she discovered dozens of video advertisements of her hawking candy on Chinese social media sites..

Now the Advertising Standards Authority (ASA) is carefully reviewing the use of generative AI, a spokesman for the regulator tells me, which could lead to new guidelines for advertisers this year..