Hollywood saves India's PVR Inox as Bollywood bombs at box office

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BENGALURU, Aug 1 (Reuters) - International cinema helped India's biggest movie operator PVR Inox (PVRL.NS) post a rise in first-quarter revenue as Hindi films failed to bring moviegoers to theatres...

A struggling Hindi film industry, known as Bollywood, coupled with the popularity of streaming services, has made it difficult for traditional theatres to bring in more people...

The company said the June quarter witnessed a muted start, with limited releases in Hindi, but saw the highest number of Hollywood movies since the pandemic..

India's largest cinema operator -- with 1,702 screens -- has been recently banking on Hollywood's "Oppenheimer", "Barbie" to pack theatres, the combined advance sales for which were the highest for any film outside the Marvel or "Avatar" series...

"It's heartening to see the blockbuster success of unconventional movies like Barbie and Oppenheimer in India, clearly indicating that audiences choose the big screen for a unique cinema experience," PVR Inox Managing Director Ajay Bijli said...

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