Key Points
New Delhi: Punjabi film Maurh has failed to draw audiences to theatres, having made 2.5 crore over its opening weekend..
Cinemagoers are also giving a tepid response to films in other regional languages such as Marathi, Punjabi, Gujarati and Bengali..
The trade experts said, these smaller regional films have been slow in recovery from the pandemic, garnering less than 40% of pre-covid traffic at the box office..
Experts feel that the current scenario is making producers go slow in resuming the flow of regular releases as audiences have become more selective. . Regional language film hits have been pretty scattered so far and even regular slate of releases havent resumed like pre-covid times, at least in languages like Marathi and Bengali..
The last big Punjabi money-spinner, Saukan Saukne starring Ammy Virk made 22 crore within a fortnight of its release last May in markets like Punjab and Delhi NCR, as per trade website Box Office India..
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