Key Points
Instagram is expanding Broadcast Channels to "deepen" creators' connection with followers and vice versa..
Broadcast Channels are essentially a part of DM and can be very useful for creators and followers both as it brings the two closer..
Unlike traditional DMs, only creators can send messages in Broadcast Channels, while followers can react to content with emojis and vote in polls...
They can also share a link to their favourite creators' Broadcast Channels so friends can follow and join.. Instagram says creators can add collaborators (or fans) to participate in their Broadcast Channel..
It is also testing additional features such as the ability for creators to use question prompts to gather feedback and responses from followers and a dedicated channels tab in the inbox so people can easily access their joined channels and discover new ones..
You might be interested in
Instagram launches Broadcast Channels in India. Check how it works and how to join
16, Jun, 23Broadcast Channels serve as a public means of communication where creators have the ability to invite all of their followers and disseminate textual, video, and photographic updates