73 per cent Indians read ingredient lists, nutritional value of snacks: Report

Posted on:
Key Points

As many as 73 per cent Indians prefer to read ingredient lists and nutritional value before purchasing any snack, reveals a new survey, highlighting the majority of Indians growing inclination towards healthy snacking...

Based on a survey of over 6,000 people across India, the Healthy Snacking Report 2024, released on Sunday, aims to examine the ever evolving consumption trends in India...

Of this, 93 per cent expressed a desire to transition to healthier options, highlighting a correlation between label reading and conscious choices while pushing for transparency, read the report...

So, with 9 out of 10 respondents looking to find healthier alternatives to traditional snacks, the report records how nearly 60 per cent of Indians are now opting for natural, additive-free products with wholesome ingredients like nuts, seeds and whole grains...

Makhanas (foxnuts) and dry fruits have emerged as stars in the healthy snacking segment, with 67 per cent of Indians reaching out for a bowl of these nutrient powerhouses...