Trailblazer Elon Musk pushes a profane new frontier

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Elon Musk, Chief Executive Officer of SpaceX and Tesla and owner of X, formerly known as Twitter, attends the Viva Technology conference dedicated to innovation and startups at the Porte de Versailles exhibition centre in Paris, France, June 16, 2023..

Nov 30 (Reuters) - Elon Musk is keen to achieve what no business leader has done before, from mass-producing electric cars to developing reusable space rockets..

Now he is blazing another trail most chief executives have avoided: the profane insult...

The business community can't discipline someone who doesn't care about losing money," Cappelli said.. Ross Kerber is U.S. Sustainable Business Correspondent for Reuters News, a beat he created to cover investors growing concern for environmental, social and governance (ESG) issues, and the response from executives and policymakers..

Ross joined Reuters in 2009 after a decade at The Boston Globe and has written extensively on topics including proxy voting by the largest asset managers, the corporate response to social movements like Black Lives Matter, and the backlash to ESG efforts by conservative politicians..